Use Less Stain Ads Magazine ads created for Old Masters to help promote their Gel Stain. Client: Old Masters Website: myoldmasters.com Services: Print Design, Advertising The goal of this series of ads was to highlight the surprising amount of coverage you can get from Old Masters Gel Stain. Looking to exaggerate this amount of coverage, I designed this ad with a very simple message that requires little reading. The exaggerated difference between the hand and the brush/Gel Stain sells the concept even further. Design is modular, allowing for easy redesigning for various ad sizes. The compositing is very simple, essentially combining two stock photos with a photo I took of an empty can of Gel Stain.